YEON Studios Expands to Southeast Asia, Targeting Telcos and Super Apps

Singapore – YEON Studios, the microdrama “operating system” by BeLive Studios, is accelerating its Southeast Asia expansion in strategic collaboration with COL Group, one of China’s leading digital content and entertainment companies. Together, they aim to power the next generation of mobile-first storytelling across telcos and super apps in the region.

This partnership signals a shift in how microdramas are produced, distributed, and monetized. Rather than operating as standalone content, YEON and COL are building a scalable ecosystem that integrates premium IP, production capabilities, and infrastructure into a single deployable system.

Microdrama Is No Longer Just Content

Microdramas are emerging as a dominant format globally, driven by short attention spans and mobile-native consumption. In Southeast Asia, this growth is amplified by high mobile penetration, rising digital payments, and a strong appetite for serialized storytelling.

However, most players remain fragmented, content-heavy but infrastructure-light.

YEON, in collaboration with COL, bridges this gap.

• COL brings proven IP, production scale, and storytelling expertise

• YEON provides distribution infrastructure, SaaS deployment, and monetization systems

Together, they form a full-stack solution that transforms microdrama into a repeatable business model, not just a creative output.

A Microdrama-in-a-Box Solution for Scale

At the core of this expansion is YEON’s Microdrama-in-a-Box solution, designed for rapid deployment across Southeast Asia:

1. White-Label Platform Infrastructure

Partners can launch their own branded microdrama platforms or embed content modules into existing apps within weeks, reducing time-to-market significantly.

2. Continuous Premium Content Supply

Through COL’s extensive content pipeline and co-production capabilities, partners gain access to a steady stream of high-quality microdramas, localized for regional audiences.

3. Hybrid Monetization Engine

A diversified monetization strategy reduces dependency on a single revenue stream:

• AVOD for user acquisition and scale

• In-app purchases for high-margin conversion

• Subscription tiers for recurring revenue

  
  

4. Data and AI Optimization Layer

Integrated analytics and AI tools optimize user engagement, content performance, and personalization across markets.

Why Telcos and Super Apps

YEON and COL are not building another consumer app. Instead, they are embedding microdrama into platforms that already command massive user bases.

For telcos:

• Drives ARPU uplift through bundled entertainment services

• Increases user retention and stickiness

• Differentiates beyond connectivity

For super apps:

• Adds a content-driven engagement layer

• Extends session time and daily active usage

• Integrates seamlessly with payments, commerce, and social features

This B2B2C model enables rapid scale without the burden of high customer acquisition costs.

Southeast Asia as the Strategic Frontier

Southeast Asia presents a high-growth opportunity due to:

• A young, digital-native population

• Rapid adoption of mobile payments and in-app spending

• Strong demand for localized and culturally relevant content

• Increasing competition among platforms for user attention

Markets such as Indonesia, Vietnam, Thailand, and the Philippines are already experiencing explosive growth in short-form video consumption, but lack a unified ecosystem to scale it sustainably.

YEON and COL aim to become that foundation.

Building the Microdrama Operating System

This collaboration is part of a broader vision to establish a Microdrama Operating System where content, capital, and infrastructure converge.

• COL anchors the ecosystem with IP and production scale

• YEON powers distribution, deployment, and monetization

• BeLive Studios orchestrates the integration across markets and partners

The result is a system where microdrama is no longer treated as a one-off production, but as a scalable, repeatable asset class.

The Road Ahead

With partnerships underway and growing demand from regional players, YEON Studios and COL Group are positioning themselves at the center of Southeast Asia’s microdrama economy.

As digital platforms compete for deeper engagement, the advantage will lie in those who can seamlessly integrate content into their ecosystems.

YEON and COL are not just entering the market. They are building the rails it will run on.

About YEON Studios

YEON Studios is a microdrama operating system co-developed by BeLive Studios and COL Group, enabling businesses to launch and scale short-form narrative platforms through a fully integrated SaaS and content ecosystem.

About COL Group

COL Group is a leading digital content company specializing in IP development, production, and distribution across film, television, and emerging microdrama formats, with a strong presence in China’s entertainment ecosystem.

About BeLive Studios

BeLive Studios is the creative-tech arm of BeLive Holdings, a NASDAQ-listed company, combining storytelling, infrastructure, and data to power the future of interactive video and live commerce.